Glucosamine over the years has proved itself to be beneficial for human cartilage in the sense that it not only repairs it but also rebuilds it. It has been used for many years and one the most common consumers for it are health food companies which will sell it in one form or other as health food supplement.

If one were to see the potential market for glucosamine then almost everyone would qualify as a user. But since glucosamine is very important for human cartilage and keeps the joints in the body more fluid and flexible so automatically the bigger chunk of the potential market includes, athletes, body builders and old age people, all of whom need a little extra help when it comes to joints flexibility.

Different companies are marketing this product and the average time which most of them believe that it will start showing its effects is anything between 2 - 8 weeks. These companies emphasize that this is not a pain killer but in fact it is a natural enhancement process which over the weeks will relieve the customer of the issues which they were facing prior to its use.

Primary source for glucosamine has been shell fish. It's a natural source but the only problem one can foresee with it is that people who are either vegetarians or follow a strict kosher diet might have some apprehensions regarding using it. Another problem which is becoming more and more popular these days is that there are certain groups of people who believe in animal rights and they also object to the primary source for this product. Also there are people who might not be vegetarian and might not be to follow a kosher diet, but simply might be allergic to shell fish. In a way because of their religious for personal beliefs or other issues they are depriving themselves of this wonder product.

From a marketing prospective, different health food companies have realized this fact over the years that there is an huge market for this product which is still untapped only and only because of the reason that the primary source for glucosamine might be unacceptable to this market.

Needless to say over the years different companies around the world involved in supplement health foods have been trying to crack this problem and find an alternate natural resource for glucosamine so they can enter a totally untapped market. A California based company, Ethical Works, claims to have extracted glucosamine from corn fermentation and they have started marketing it as a vegetarian glucosamine. By doing so the company has literally opened a new marketing and business chapter for themselves.

With this new vegetarian glucosamine they have made their product acceptable both for the people who are vegetarians and also who follow strict kosher diets. Vegetarian glusooanime is not only used in supplement health foods but also health drinks.

These days almost all the companies who were marketing pure glucosamine are switching their product range to vegetarian glucosamine because this is acceptable to the all the sectors of the market.

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